27th June is celebrated as MSME Day. Given the spine of Khatabook is made with millions of such MSMEs, I devised a campaign that worked in sync with last year's campaign #ThankYouDukaandaar. #DilSeLocal was taken from the insight that what comes after gratitude is pride. Hence, we wanted the consumers to be proud of our MSMEs and wear them on their sleeves. This entire campaign was done by me with my beautiful team and mentors at Khatabook.
#DilSeLocal Thumbstopper Videos
From ideation, concept, crafting, and directing. I made sure that we make stories that touch hearts.
#DilSeLocal Manifesto Video
Capturing the spirit of #DilSeLocal through a manifesto video. This was published on Khatabook social media channels and Youtube page.
Social Media Posts
A fun take on the recognition of the MSMEs that thrive around us. These social media posts were extended as merch for our referral program as well.
#DilSeLocal Unit/ Stickers
The star of the entire show is this landing page. A holy grail of everything MSME. This will be a permanent property with constant updates for MSMEs. This will stay there to help MSMEs to fight their battles effortlessly. Click on the link to find out.
Media Recognition
